It was quite the week for Apple, first with its best-ever earnings and then the launch of the iPad. While Apple didn't create this category of device, it did answer the fundamental question of why this form factor needs to exist. The meta lesson is that the story told is as important as the hardware, software and services being sold -- and while everyone may not be convinced, I do think Apple will win over the majority of a skeptical audience with high expectations. But there's also four important lessons that Apple taught the market this week, as it enters a space that's been mostly a failure.

1. Define what your product does. The first thing Apple did was answer that question immediately and then define what the product needed to do. Apple explained what capabilities need to be in the this class of device and then went on to show how each of those features not only worked but were optimized for the iPad. That's something we've seen lacking in this category to date.

2. Leverage what you've done before. I believe the iPad is likely to do well with consumers as it leverages Apple's previous successes with the iPod and the iPhone. At the base level, that's compatibility and synchronization with iTunes as well as backward compatibility with existing applications. That's important -- as a user I can use my existing content library and my application collection. It also means that iPad has 140,000-plus applications at launch. But it's more than that. Apple is not only leveraging its ecosystem of devices and software, it's leveraging the lessons it spent a decade teaching consumers. Apple taught its market about MP3 players, digital music, smartphones, capacitive multitouch screens and mobile apps. It can now go directly to selling the form factor, as well as new features such as productivity and e-books.

Continue reading Entelligence: Lessons from the iPad launch

Entelligence: Lessons from the iPad launch originally appeared on Engadget on Sun, 31 Jan 2010 17:00:00 EST. Please see our terms for use of feeds.

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Um, okay? Just days after Apple introduced its exceedingly underwhelming iPad while simultaneously attempting to convince that masses that said product was the portable gaming device they had been waiting their whole lives for, Sony's own hardware marketing honcho has come forward and extolled Cupertino's decision to finally make the gaming leap. In a recent interview, John stated the following:

"Apple's entrance into the portable gaming space has been a net positive for Sony. When people want a deeper, richer console, they start playing on a PSP."

While we can't seem to shake the suspicion that Mr. Koller is drawing links that probably don't exist (at least fully) in reality, research firm NPD does show that sales of the PSP have "nearly tripled since the iPhone went on sale in June 2007." Of course, it's not like the PSP has gained functionality, become the home of more than a few killer titles and spawned a UMD-less sibling since the heydays of '07, but hey -- who are we to question the suit?

Sony's John Koller: Apple's entrance into gaming market drives consumers to PSP originally appeared on Engadget on Sun, 31 Jan 2010 15:17:00 EST. Please see our terms for use of feeds.

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According to a report in Wired (and a source whom the publication says "could not be named"), Steve Jobs spoke to an audience of Apple employees at a town hall in Cupertino and... pulled zero punches. If you believe what you read, Jobs tackled a handful of major issues that have been buzzing the company lately, namely its run-ins with Google on a number of topics, and the lack of Flash support in its mobile devices (most notably in the upcoming iPad). On Google, Jobs had this to say: "We did not enter the search business. They entered the phone business. Make no mistake they want to kill the iPhone. We won't let them." According to the attendee, another topic was brought up but Steve wouldn't let the Google issue go, stating his thoughts on the company's famous 'Don't be evil' line. In Steve's words? "It's bullshit."

Furthermore Jobs had a handful of choice words for Adobe, calling the company "lazy" and claiming that "Apple does not support Flash because it is so buggy. Whenever a Mac crashes more often than not it's because of Flash. No one will be using Flash. The world is moving to HTML5." Of course, these amazing nuggets of wisdom come from a source which Engadget cannot verify, so it's possible there are misquotes or items taken out of context, though from the sounds of things, this kind of talk falls right in line with what we'd expect from the man who said Microsoft "had no taste" and makes "really third-rate products." We eagerly await Eric Schmidt's response.

CE-Oh no he didn't? Part LXVII: Steve Jobs lashes out at Google, calls Adobe 'lazy' originally appeared on Engadget on Sun, 31 Jan 2010 14:08:00 EST. Please see our terms for use of feeds.

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During that Apple town hall meeting we mentioned earlier this week CEO Steve Jobs reportedly had some choice words regarding Google that left little doubt about how the outspoken executive sees the competition.

Don't be evil? "Bullshit" Jobs said, after which he was reportedly rewarded with a big round of applause from the gathered throng of Apple employees.

Also about Google, Jobs said that company "entered the phone business. Make no mistake they want to kill the iPhone. We won't let them."

Jobs also singled out Adobe, calling the company "lazy" because, in his opinion, "they have all this potential to do interesting things but they just refuse to do it." Jobs also criticized Flash for being buggy. When a Mac crashes, it's usually because of Flash, he reportedly told the crowd. "The world is moving to HTML5," he said.

Reports that the town hall meeting was adjourned with a gavel that made a loud Bing sound were completely fabricated and made up by me just now. [Wired]